We took charge of art direction and web design of the accessory brand “hum”.
“Hum” comes from the word humming. Just like humming that suddenly comes to mind, we want it to stay in one’s memories. Craftsman Tomohiro Sadakiyo, who makes use of traditional techniques and is particular about handmade jewelry, and designer Yuka Inanuma, who proposes a design that is full of originality and sensitivity, hand-make jewelry one by one in an art studio. With “jewelry that lasts in memory” as the theme, a unique brand perspective that is particular about quality and balance of design is expressed.
- BUSINESS ROLE
- Art Direction, Web Design, Photo Direction, Production
- CLIENT
- HUM Co.,ltd.
