We took charge of business planning, brand concept, and creative direction of “KINUSARA SILK”, Japan’s first grain liquor that was originated in Kakegawa, Shizuoka. Since KINUSARA’s release in the market in 2015, its unique silk-like smoothness and the aftertaste that melts in your mouth has been loved by everybody regardless of age and gender. In 2018, KINUSARA SILK was introduced as KINUSARA’s premium line.
By using different wine yeast, this has become “guilt-free” alcohol because of its abundance of pure domestic lactic acid bacteria and has an even more refreshing taste and fruity sweetness. A rice wine with new sensation of micro-foaming was completed. Like wine or champagne for a special moment, its pure and clean white body and elegant micro-foaming smoothness down the throat is optimal for your luxurious time or a gift for your significant other.
With an artist that represents Japan to carry out overseas development with globalization as a target.
- BUSINESS ROLE
- Planning, Creative Direction, Art Direction, Graphic Design, Web Design, PR Direction, Production
- CLIENT
- offerd inc.
