We are responsible for the digital signage development of interactive space for MEN’S FALL-WINTER 2018 PRECOLLECTION POP-UP STORE where LOUIS VUITTON only domestically sells mens fall winter pre-collection. The location of the store is placed where GAP was previously, and it is two stories. At the entrance decorated with monogram motif of upside down coloured yellow which is the first time ever in the world, we set the balloon of Vivienne who is a character that shows up in a book collection of the brand. We domestically pre-sell a diversity of items including Pop up store special edition in the first floor. In the second floor where the installation space is like labyrinth that is consisted of random mirrors, there is a big figure of Vivienne designed by 4 artists, Keiichi Tanatuna, Chang Teseus, Yoshikazu Yamagata, and Masaho Yasunoya, With a big screen placed in the labyrinth, we provided digital graphite drawn with spray can and interactive special contents such as 3D Vivienne that interlocks your moves.
- BUSINESS ROLE
- Planning, Art Direction, Graphic Design, Digital Design, Motion Design, Technical Production, Production
- CLIENT
- Louis Vuitton Japan Company, LVJ Group K.K.